Student recruitment: brand message
Building on the university logo, our student recruitment brand message adds a call to action "Join us." It can appear in two versions, stacked and linear, and either boxed or unboxed.
Just like our logo, the brand message should always be given space around it. We use the same size ‘U’ as for our logo, and artwork is created with the exclusion zone to assist positioning.
Our University logo and student recruitment brand message should work together.
The logo always appears at the top (usually top left).
Our student recruitment brand message should appear at the bottom, either aligned with our logo on the left hand side, or positioned to the right.
- If our logo is boxed, our brand message should also be boxed.
- If our logo is unboxed, our brand message should be unboxed.
- If the print or digital shape is portrait or square, then the brand message should be stacked.
- If the print or digital shape is landscape, then the brand message should be linear.
The stacked version of the brand message (both boxed and unboxed) should be the same width as the boxed or unboxed logo.
The linear version of the brand message (both boxed and unboxed) should be double the width of the boxed or unboxed logo.
Boxed stacked
Unboxed stacked
Boxed linear
Unboxed linear